Importance of Video in effective Safety Training



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When it comes to industrial operations, safety and profit are the two sides of the same coin. To put it simply, poor safety management can affect the profitability of the organisation.

The construction industry has been leading the charge in safety compliance, thanks to customer demands to adopt global benchmarks in both quality standards and safety practices. Today, non-compliance of safety can translate into heavy penalties, delay of projects and the resultant losses, and even the danger of black listing by customers and Government bodies.

While safety has become an integral part of the construction industry, the manufacturing sector cannot be left behind. Whether it is routine products or customised production, a manufacturing plant cannot ignore the possibility of safety hazards. What can happen in the event of a mishap with serious injury or a fatality? The production stops for a while, an atmosphere of suspicion prevails and the unionised workmen can even demand a heavy price as well. Adopting safety practices as integral to the operations thus become a healthy and sustainable business model.

However, safety implementation cannot be achieved by mere skill development. Very often accidents occur not because of ignorance of the production process, but due to the absence of motivation and dedication to the work. Therefore, while conducting training sessions, a greater focus has to be given to motivation to change the mindset of the workmen.

With rapid socio-economic developments, very few people are opting for factory labour. This means the labour force that are available belong to different educational and linguistic background. Leading corporates have adopted visual based training as effective for workmen from diverse background. Through video one can visually demonstrate step by step activities in every field of operation. Moreover, a good video can bring out emotional moments of adverse consequences that can arise from unsafe work practices.

A video can connect with the employees in multiple ways.

1. Demonstration of the correct steps of the work involved;
2. Animated scenes to highlight the negative consequences of unsafe operations
3. Dramatised videos where typical scenarios are created such as careless attitude to work resulting in serious mishaps and soon.

Making a safety training film appears very simple, but in reality it requires specialised knowledge and skills. In fact, several training videos end up being comical, which in effect defeat its very purpose.

Now the question is how to select a good filmmaker. A good filmmaker must possess two sets of skills: one is the art of film crafting, and second and more important is the ability to understand industrial training needs. Assuming that all filmmaker know film crafting, how many filmmakers have in-depth knowledge of industrial training and employee motivation?

Therefore, the first step in making an effective film is to select a filmmaker who has both experience and expertise in industrial training safety films. Only then can the filmmaker bring value to the corporate and develop the brief provided into highly effective training videos.

In today’s trying times, corporates cannot afford to take safety training lightly, otherwise it will soon reflect on their balance sheet poorly. Therefore, adopting safety practices is the way forward for every one!

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Transforming the conventional AV’s into films with soul is Pansworld. Founded by Joe Pan, a filmmaker with a unique background in the industry as a Marketing Manager and in the Advertising field as a Copywriter.

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