There was a time when most corporate audio visuals looked like self praising propaganda. Frankly, those AVs did not impress the audiences. There are two elements that make a film impactful: Content and Style. While most film-makers are good at film crafting style, there are very few who can understand industrial subjects and develop a convincing content. Mr. Joe Pan, founder of Pansworld is a Writer-Director with a background in Industrial marketing and Advertising. In a film-making career spanning more than 2 decades, Pansworld has transformed conventional AVs into engaging films capable of inspiring the viewers with a lasting impression.
These are films with Soul.
The rural out reach of IndianOil, to fuel the aspirations of the villagers
A video Magazine that touches the soul of L&T-ites
Multiple stage quality assurance for petroleum products by IndianOil.
A biopic on MS Ramachandran on his retirement as Chairman of IndianOil.
The corporate branding film for India’s No.1 corporate, IndianOil.
Creator of films with soul
Founder & CEO of Pansworld Television
What is common between IndianOil, L&T, Tata Group and Bajaj Electricals, when it comes to making corporate films? They all prefer Pansworld Television, a company founded and nurtured by JOE PAN, writer-director. 25 years back after a short stint in advertising, Pan ventured into the production of corporate films. In those days the concept was new to many.
In the age of the Internet, a lot of marketing efforts is going on using Corporate Films and Advertising on the web. Joe Pan, CEO, Pansworld TV says, “While some slow to adapt companies stick to traditional advertising, other more aggressive companies have learned to mix online and offline marketing, such as Corporate Videos, creating a more effective branding plan. Corporate Films shot in a more evocative documentary drama style build a more credible story that seems to resonate on the new format of the Internet” added Joe Pan, a Mumbai based pioneer in the Corporate Films industry with over 500 films to his credit.
Films with Soul is the mantra of Joe Pan, writer-director and founder of Pansworld Television and his team steadily follows when making inspiring and convincing corporate films. Pansworld has made nearly 500 films for leading companies such as IndianOil, L&T, Yes Bank, Godrej, Welspun, Tata Group and several others.
Combining communication know-how, the art of film crafting and in depth knowledge industrial and technical subjects, Pansworld provides total solutions in visual communication.
When it comes to industrial operations, safety and profit are the two sides of the same coin. To put it simply, poor safety management can affect the profitability of the organisation.
The construction industry has been leading the charge in safety compliance, thanks to customer demands to adopt global benchmarks in both quality standards and safety practices. Today, non-compliance of safety can translate into heavy penalties, delay of projects and the resultant losses, and even the danger of black listing by customers and Government bodies. While safety has become an integral part of the construction industry, the sector cannot be left behind.
by JOE PAN
Renowned corporate filmmaker & founder of Pansworld Television
Tip 1: Define the content and target audience
Tip 2: Select a filmmaker who is capable of understanding your business
Tip 3: Ownership of Leadership
Tip 4: Get a ‘film script’, instead of a content writing
Tip 5: Understand the role of team members